作者:創(chuàng)始人 更新時(shí)間:2025-09-16 11:07:04
想要視頻流量好,你的學(xué)會(huì)給自己的作品打上標(biāo)簽,才能被更多的人看到。
If you want good video traffic, you need to learn how to label your work so that it can be seen by more people.
賬號(hào)打標(biāo)簽。簡單說,就是讓別人看到我們的賬號(hào)時(shí),知道我們是干什么的。
Label the account. Simply put, it means letting others know what we do when they see our account.
把自己的身份、行業(yè)、地域綁定在一起,告訴別人:我是誰?我在做什么?我在那里做。
Bind your identity, industry, and region together and tell others: Who am I? What am I doing? I'm doing it there.
同樣,在賬號(hào)的簡介當(dāng)中,寫清楚自己在做的領(lǐng)域,可以為用戶解決什么問題或是提供什么價(jià)值,怎么合作。
Similarly, in the profile of the account, clearly state the field you are working in, what problems you can solve or provide value to users, and how to collaborate.
寫清楚這些,一個(gè)賬號(hào)基礎(chǔ)的配置就搞定了。
Write these clearly, and the basic configuration of an account will be completed.
文案打標(biāo)簽。在口播文案與字母中插入關(guān)鍵詞。
Label the copy. Insert keywords into the oral copy and letters.
比如你是做短視頻的:新手如何做好短視頻、短視頻怎么做、短視頻如何獲得收益等等。不用刻意強(qiáng)調(diào),自然口述就行。一般在口播的文案當(dāng)中基本上都有這些關(guān)鍵詞,加了字幕自然就有了。
For example, if you are a short video creator: how to do well in short videos for beginners, how to make short videos, how to generate revenue from short videos, and so on. There's no need to emphasize it deliberately, just speak it out naturally. Generally, these keywords are included in the text of oral broadcasts, and adding subtitles naturally creates them.
視頻描述打標(biāo)簽。這是視頻號(hào)獨(dú)有的功能,我們?cè)诠娞?hào)打開時(shí),會(huì)有一排自己關(guān)注的視頻號(hào)視頻,此處看到的短視頻標(biāo)題就是視頻描述。
Label the video description. This is a unique function of the video number. When we open the official account, there will be a row of video numbers that we pay attention to. The title of the short video seen here is the video description.
帶上 1 ~ 2個(gè)關(guān)鍵詞,重復(fù)視頻當(dāng)中的內(nèi)容。類似于短視頻的副標(biāo)題,標(biāo)題的寫法大家都清楚吧。
Add 1-2 keywords and repeat the content from the video. Similar to the subtitle of a short video, everyone knows how to write the title, right.
話題打標(biāo)簽。這是必填項(xiàng),每個(gè)平臺(tái)的內(nèi)容輸出當(dāng)中,基本上都有要求要寫上與視頻內(nèi)容強(qiáng)相關(guān)的話題。
Tag the topic. This is a required field, and in the content output of each platform, it is generally required to include topics strongly related to the video content.
話題要與視頻內(nèi)容相關(guān)。
The topic should be related to the video content.
也可以參考同行用的標(biāo)簽,可以直接用。另一種方式是,找到數(shù)據(jù)好的短視頻,點(diǎn)擊視頻下方的標(biāo)簽進(jìn)去,在標(biāo)簽內(nèi)容下發(fā)布視頻,系統(tǒng)會(huì)自動(dòng)帶上當(dāng)前比較火的標(biāo)簽。
You can also refer to the tags used by peers and use them directly. Another way is to find a short video with good data, click on the tag below the video to enter, and publish the video under the tag content. The system will automatically add the currently popular tag.
泛話題和精準(zhǔn)話題兼顧。比如“#短視頻”、“#短視頻變現(xiàn)”、“短視頻創(chuàng)作”。泛流量和精準(zhǔn)流量都要獲取到。
Balancing broad topics and precise topics. For example, "# Short Video", "# Short Video Monetization", and "Short Video Creation". Both general traffic and precise traffic need to be obtained.
在實(shí)際的測試當(dāng)中,話題最多支持放 10 個(gè),有些平臺(tái)只支持放 4 個(gè)。總的來說,4 ~ 5 個(gè)足夠了,還是要和內(nèi)容強(qiáng)相關(guān)。
In actual testing, the maximum number of topics supported is 10, while some platforms only support 4. Overall, 4-5 are sufficient, but they still need to be strongly related to the content.
在評(píng)論區(qū)打標(biāo)簽。視頻發(fā)布后,自己寫一條有互動(dòng)性的話術(shù),要與視頻內(nèi)容相關(guān)。
Tag in the comment section. After the video is released, write an interactive script that is relevant to the content of the video.
系統(tǒng)會(huì)根據(jù)與用戶的互動(dòng)內(nèi)容,二次給視頻打上標(biāo)簽。評(píng)論區(qū),是視頻針對(duì)的具體用戶畫像,系統(tǒng)更容易將內(nèi)容推給畫像相似的用戶。
The system will re label the video based on the interaction content with the user. The comment section is a specific user profile targeted by the video, making it easier for the system to push content to users with similar profiles.
而且,一旦評(píng)論區(qū)的互動(dòng)起來了,能獲得更大的流量,裂變就在此時(shí)。
And once the interaction in the comment section starts, it can gain greater traffic, and the fission occurs at this time.
小編以前不怎么重視評(píng)論區(qū)的維護(hù),現(xiàn)在也在學(xué)習(xí)更多的方法,拉動(dòng)視頻的數(shù)據(jù),讓視頻在系統(tǒng)的流量池里面多呆一會(huì)兒。
I used to not pay much attention to maintaining the comment section, but now I am learning more methods to pull video data and make videos stay in the system's traffic pool for a while longer.
本文由 山東短視頻運(yùn)營 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.
This article is a friendly contribution from Shandong Short Video Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.
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