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　　百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機會接觸到更多的潛在客戶。
　　Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
　　愛采購運營技巧
　　Love procurement operation skills
　　在百度愛采購同等會員權益的公平輪播展示機制下，供應信息收錄率與點擊量不高的商戶依然不少，在相同的權益下，為何不同商家之間的展現(xiàn)效果相差如此之大本質上還是供應信息的質量問題。
　　Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
　　01如何優(yōu)化店鋪裝修店鋪裝修的效果好壞跟排名息息相關，那如何優(yōu)化店鋪裝修呢
　　How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
　　高清的產(chǎn)品圖片，最好有專業(yè)拍攝的產(chǎn)品圖片，對于新的高質量圖片，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質，讓消費者對企業(yè)更加信任，提高成交率。
　　High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
　　02如何優(yōu)化產(chǎn)品發(fā)布
　　How to optimize product release
　　產(chǎn)品類目選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應的關鍵詞，在分類選項中可以看到要選擇的類目。
　　The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
　　產(chǎn)品標題推薦標準為：關鍵詞、品牌、關鍵詞描述、產(chǎn)品型號屬性描述。標題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關；與標題內(nèi)容相關的關鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。
　　The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
　　產(chǎn)品關鍵詞關鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習慣，增加搜索點擊頻率。
　　Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
　　產(chǎn)品主圖上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長寬比為1:1，圖片要清晰，推薦750750，水印大小不超過圖片的20%，產(chǎn)品主體不能被遮擋。
　　Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
　　產(chǎn)品價格填寫價格字段并合理（如機械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴重劣質商品。
　　Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
　　產(chǎn)品數(shù)量如果你的產(chǎn)品質量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。03如何進行后臺數(shù)據(jù)分析1、店鋪的曝光量、點擊量、訪客數(shù)數(shù)據(jù)量的大小關系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量，優(yōu)化標題關鍵詞。
　　If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
　　若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的圖片、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質量以留住客戶并提高轉化率。
　　If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
　　2、商品收錄數(shù)量與平均展示位商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質的信息降低了排名，需要進行調整。04店鋪優(yōu)化建議1.是否做過真實性認證請準備好真實性證明材料，由服務商協(xié)助申請。
　　2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
　　2.產(chǎn)品信息問題相同和重復的圖片會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。
　　2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
　　3.賣家版APP活躍度低優(yōu)化建議：每周至少登錄兩次，建議每天登錄。
　　3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
　　本文由 山東愛采購運營 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機會接觸到更多的潛在客戶。
　　This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
　　愛采購運營技巧
　　Love procurement operation skills
　　在百度愛采購同等會員權益的公平輪播展示機制下，供應信息收錄率與點擊量不高的商戶依然不少，在相同的權益下，為何不同商家之間的展現(xiàn)效果相差如此之大本質上還是供應信息的質量問題。
　　Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
　　01如何優(yōu)化店鋪裝修店鋪裝修的效果好壞跟排名息息相關，那如何優(yōu)化店鋪裝修呢
　　How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
　　高清的產(chǎn)品圖片，最好有專業(yè)拍攝的產(chǎn)品圖片，對于新的高質量圖片，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質，讓消費者對企業(yè)更加信任，提高成交率。
　　High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
　　02如何優(yōu)化產(chǎn)品發(fā)布
　　How to optimize product release
　　產(chǎn)品類目選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應的關鍵詞，在分類選項中可以看到要選擇的類目。
　　The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
　　產(chǎn)品標題推薦標準為：關鍵詞、品牌、關鍵詞描述、產(chǎn)品型號屬性描述。標題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關；與標題內(nèi)容相關的關鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。
　　The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
　　產(chǎn)品關鍵詞關鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習慣，增加搜索點擊頻率。
　　Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
　　產(chǎn)品主圖上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長寬比為1:1，圖片要清晰，推薦750750，水印大小不超過圖片的20%，產(chǎn)品主體不能被遮擋。
　　Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
　　產(chǎn)品價格填寫價格字段并合理（如機械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴重劣質商品。
　　Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
　　產(chǎn)品數(shù)量如果你的產(chǎn)品質量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。03如何進行后臺數(shù)據(jù)分析1、店鋪的曝光量、點擊量、訪客數(shù)數(shù)據(jù)量的大小關系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量，優(yōu)化標題關鍵詞。
　　If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
　　若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的圖片、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質量以留住客戶并提高轉化率。
　　If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
　　2、商品收錄數(shù)量與平均展示位商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質的信息降低了排名，需要進行調整。04店鋪優(yōu)化建議1.是否做過真實性認證請準備好真實性證明材料，由服務商協(xié)助申請。
　　2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
　　2.產(chǎn)品信息問題相同和重復的圖片會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。
　　2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
　　3.賣家版APP活躍度低優(yōu)化建議：每周至少登錄兩次，建議每天登錄。
　　3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
　　本文由 山東愛采購運營 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.
　　This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.　　百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機會接觸到更多的潛在客戶。
　　Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
　　愛采購運營技巧
　　Love procurement operation skills
　　在百度愛采購同等會員權益的公平輪播展示機制下，供應信息收錄率與點擊量不高的商戶依然不少，在相同的權益下，為何不同商家之間的展現(xiàn)效果相差如此之大本質上還是供應信息的質量問題。
　　Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
　　01如何優(yōu)化店鋪裝修店鋪裝修的效果好壞跟排名息息相關，那如何優(yōu)化店鋪裝修呢
　　How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
　　高清的產(chǎn)品圖片，最好有專業(yè)拍攝的產(chǎn)品圖片，對于新的高質量圖片，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質，讓消費者對企業(yè)更加信任，提高成交率。
　　High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
　　02如何優(yōu)化產(chǎn)品發(fā)布
　　How to optimize product release
　　產(chǎn)品類目選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應的關鍵詞，在分類選項中可以看到要選擇的類目。
　　The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
　　產(chǎn)品標題推薦標準為：關鍵詞、品牌、關鍵詞描述、產(chǎn)品型號屬性描述。標題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關；與標題內(nèi)容相關的關鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。
　　The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
　　產(chǎn)品關鍵詞關鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習慣，增加搜索點擊頻率。
　　Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
　　產(chǎn)品主圖上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長寬比為1:1，圖片要清晰，推薦750750，水印大小不超過圖片的20%，產(chǎn)品主體不能被遮擋。
　　Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
　　產(chǎn)品價格填寫價格字段并合理（如機械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴重劣質商品。
　　Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
　　產(chǎn)品數(shù)量如果你的產(chǎn)品質量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。03如何進行后臺數(shù)據(jù)分析1、店鋪的曝光量、點擊量、訪客數(shù)數(shù)據(jù)量的大小關系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量，優(yōu)化標題關鍵詞。
　　If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
　　若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的圖片、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質量以留住客戶并提高轉化率。
　　If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
　　2、商品收錄數(shù)量與平均展示位商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質的信息降低了排名，需要進行調整。04店鋪優(yōu)化建議1.是否做過真實性認證請準備好真實性證明材料，由服務商協(xié)助申請。
　　2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
　　2.產(chǎn)品信息問題相同和重復的圖片會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。
　　2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
　　3.賣家版APP活躍度低優(yōu)化建議：每周至少登錄兩次，建議每天登錄。
　　3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
　　本文由 山東愛采購運營 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機會接觸到更多的潛在客戶。
　　This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
　　愛采購運營技巧
　　Love procurement operation skills
　　在百度愛采購同等會員權益的公平輪播展示機制下，供應信息收錄率與點擊量不高的商戶依然不少，在相同的權益下，為何不同商家之間的展現(xiàn)效果相差如此之大本質上還是供應信息的質量問題。
　　Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
　　01如何優(yōu)化店鋪裝修店鋪裝修的效果好壞跟排名息息相關，那如何優(yōu)化店鋪裝修呢
　　How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
　　高清的產(chǎn)品圖片，最好有專業(yè)拍攝的產(chǎn)品圖片，對于新的高質量圖片，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質，讓消費者對企業(yè)更加信任，提高成交率。
　　High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
　　02如何優(yōu)化產(chǎn)品發(fā)布
　　How to optimize product release
　　產(chǎn)品類目選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應的關鍵詞，在分類選項中可以看到要選擇的類目。
　　The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
　　產(chǎn)品標題推薦標準為：關鍵詞、品牌、關鍵詞描述、產(chǎn)品型號屬性描述。標題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關；與標題內(nèi)容相關的關鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。
　　The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
　　產(chǎn)品關鍵詞關鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習慣，增加搜索點擊頻率。
　　Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
　　產(chǎn)品主圖上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長寬比為1:1，圖片要清晰，推薦750750，水印大小不超過圖片的20%，產(chǎn)品主體不能被遮擋。
　　Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
　　產(chǎn)品價格填寫價格字段并合理（如機械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴重劣質商品。
　　Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
　　產(chǎn)品數(shù)量如果你的產(chǎn)品質量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。03如何進行后臺數(shù)據(jù)分析1、店鋪的曝光量、點擊量、訪客數(shù)數(shù)據(jù)量的大小關系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量，優(yōu)化標題關鍵詞。
　　If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
　　若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的圖片、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質量以留住客戶并提高轉化率。
　　If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
　　2、商品收錄數(shù)量與平均展示位商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質的信息降低了排名，需要進行調整。04店鋪優(yōu)化建議1.是否做過真實性認證請準備好真實性證明材料，由服務商協(xié)助申請。
　　2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
　　2.產(chǎn)品信息問題相同和重復的圖片會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。
　　2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
　　3.賣家版APP活躍度低優(yōu)化建議：每周至少登錄兩次，建議每天登錄。
　　3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
　　本文由 山東愛采購運營 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.
　　This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.　　百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機會接觸到更多的潛在客戶。
　　Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
　　愛采購運營技巧
　　Love procurement operation skills
　　在百度愛采購同等會員權益的公平輪播展示機制下，供應信息收錄率與點擊量不高的商戶依然不少，在相同的權益下，為何不同商家之間的展現(xiàn)效果相差如此之大本質上還是供應信息的質量問題。
　　Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
　　01如何優(yōu)化店鋪裝修店鋪裝修的效果好壞跟排名息息相關，那如何優(yōu)化店鋪裝修呢
　　How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
　　高清的產(chǎn)品圖片，最好有專業(yè)拍攝的產(chǎn)品圖片，對于新的高質量圖片，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質，讓消費者對企業(yè)更加信任，提高成交率。
　　High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
　　02如何優(yōu)化產(chǎn)品發(fā)布
　　How to optimize product release
　　產(chǎn)品類目選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應的關鍵詞，在分類選項中可以看到要選擇的類目。
　　The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
　　產(chǎn)品標題推薦標準為：關鍵詞、品牌、關鍵詞描述、產(chǎn)品型號屬性描述。標題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關；與標題內(nèi)容相關的關鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。
　　The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
　　產(chǎn)品關鍵詞關鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習慣，增加搜索點擊頻率。
　　Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
　　產(chǎn)品主圖上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長寬比為1:1，圖片要清晰，推薦750750，水印大小不超過圖片的20%，產(chǎn)品主體不能被遮擋。
　　Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
　　產(chǎn)品價格填寫價格字段并合理（如機械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴重劣質商品。
　　Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
　　產(chǎn)品數(shù)量如果你的產(chǎn)品質量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。03如何進行后臺數(shù)據(jù)分析1、店鋪的曝光量、點擊量、訪客數(shù)數(shù)據(jù)量的大小關系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量，優(yōu)化標題關鍵詞。
　　If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
　　若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的圖片、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質量以留住客戶并提高轉化率。
　　If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
　　2、商品收錄數(shù)量與平均展示位商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質的信息降低了排名，需要進行調整。04店鋪優(yōu)化建議1.是否做過真實性認證請準備好真實性證明材料，由服務商協(xié)助申請。
　　2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
　　2.產(chǎn)品信息問題相同和重復的圖片會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。
　　2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
　　3.賣家版APP活躍度低優(yōu)化建議：每周至少登錄兩次，建議每天登錄。
　　3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
　　本文由 山東愛采購運營 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機會接觸到更多的潛在客戶。
　　This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
　　愛采購運營技巧
　　Love procurement operation skills
　　在百度愛采購同等會員權益的公平輪播展示機制下，供應信息收錄率與點擊量不高的商戶依然不少，在相同的權益下，為何不同商家之間的展現(xiàn)效果相差如此之大本質上還是供應信息的質量問題。
　　Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
　　01如何優(yōu)化店鋪裝修店鋪裝修的效果好壞跟排名息息相關，那如何優(yōu)化店鋪裝修呢
　　How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
　　高清的產(chǎn)品圖片，最好有專業(yè)拍攝的產(chǎn)品圖片，對于新的高質量圖片，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質，讓消費者對企業(yè)更加信任，提高成交率。
　　High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
　　02如何優(yōu)化產(chǎn)品發(fā)布
　　How to optimize product release
　　產(chǎn)品類目選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應的關鍵詞，在分類選項中可以看到要選擇的類目。
　　The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
　　產(chǎn)品標題推薦標準為：關鍵詞、品牌、關鍵詞描述、產(chǎn)品型號屬性描述。標題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關；與標題內(nèi)容相關的關鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。
　　The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
　　產(chǎn)品關鍵詞關鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習慣，增加搜索點擊頻率。
　　Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
　　產(chǎn)品主圖上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長寬比為1:1，圖片要清晰，推薦750750，水印大小不超過圖片的20%，產(chǎn)品主體不能被遮擋。
　　Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
　　產(chǎn)品價格填寫價格字段并合理（如機械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴重劣質商品。
　　Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
　　產(chǎn)品數(shù)量如果你的產(chǎn)品質量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。03如何進行后臺數(shù)據(jù)分析1、店鋪的曝光量、點擊量、訪客數(shù)數(shù)據(jù)量的大小關系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量，優(yōu)化標題關鍵詞。
　　If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
　　若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的圖片、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質量以留住客戶并提高轉化率。
　　If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
　　2、商品收錄數(shù)量與平均展示位商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質的信息降低了排名，需要進行調整。04店鋪優(yōu)化建議1.是否做過真實性認證請準備好真實性證明材料，由服務商協(xié)助申請。
　　2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
　　2.產(chǎn)品信息問題相同和重復的圖片會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。
　　2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
　　3.賣家版APP活躍度低優(yōu)化建議：每周至少登錄兩次，建議每天登錄。
　　3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
　　本文由 山東愛采購運營 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.
　　This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.　　百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機會接觸到更多的潛在客戶。
　　Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
　　愛采購運營技巧
　　Love procurement operation skills
　　在百度愛采購同等會員權益的公平輪播展示機制下，供應信息收錄率與點擊量不高的商戶依然不少，在相同的權益下，為何不同商家之間的展現(xiàn)效果相差如此之大本質上還是供應信息的質量問題。
　　Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
　　01如何優(yōu)化店鋪裝修店鋪裝修的效果好壞跟排名息息相關，那如何優(yōu)化店鋪裝修呢
　　How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
　　高清的產(chǎn)品圖片，最好有專業(yè)拍攝的產(chǎn)品圖片，對于新的高質量圖片，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質，讓消費者對企業(yè)更加信任，提高成交率。
　　High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
　　02如何優(yōu)化產(chǎn)品發(fā)布
　　How to optimize product release
　　產(chǎn)品類目選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應的關鍵詞，在分類選項中可以看到要選擇的類目。
　　The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
　　產(chǎn)品標題推薦標準為：關鍵詞、品牌、關鍵詞描述、產(chǎn)品型號屬性描述。標題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關；與標題內(nèi)容相關的關鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。
　　The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
　　產(chǎn)品關鍵詞關鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習慣，增加搜索點擊頻率。
　　Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
　　產(chǎn)品主圖上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長寬比為1:1，圖片要清晰，推薦750750，水印大小不超過圖片的20%，產(chǎn)品主體不能被遮擋。
　　Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
　　產(chǎn)品價格填寫價格字段并合理（如機械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴重劣質商品。
　　Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
　　產(chǎn)品數(shù)量如果你的產(chǎn)品質量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。03如何進行后臺數(shù)據(jù)分析1、店鋪的曝光量、點擊量、訪客數(shù)數(shù)據(jù)量的大小關系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量，優(yōu)化標題關鍵詞。
　　If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
　　若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的圖片、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質量以留住客戶并提高轉化率。
　　If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
　　2、商品收錄數(shù)量與平均展示位商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質的信息降低了排名，需要進行調整。04店鋪優(yōu)化建議1.是否做過真實性認證請準備好真實性證明材料，由服務商協(xié)助申請。
　　2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
　　2.產(chǎn)品信息問題相同和重復的圖片會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。
　　2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
　　3.賣家版APP活躍度低優(yōu)化建議：每周至少登錄兩次，建議每天登錄。
　　3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
　　本文由 山東愛采購運營 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機會接觸到更多的潛在客戶。
　　This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
　　愛采購運營技巧
　　Love procurement operation skills
　　在百度愛采購同等會員權益的公平輪播展示機制下，供應信息收錄率與點擊量不高的商戶依然不少，在相同的權益下，為何不同商家之間的展現(xiàn)效果相差如此之大本質上還是供應信息的質量問題。
　　Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
　　01如何優(yōu)化店鋪裝修店鋪裝修的效果好壞跟排名息息相關，那如何優(yōu)化店鋪裝修呢
　　How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
　　高清的產(chǎn)品圖片，最好有專業(yè)拍攝的產(chǎn)品圖片，對于新的高質量圖片，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質，讓消費者對企業(yè)更加信任，提高成交率。
　　High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
　　02如何優(yōu)化產(chǎn)品發(fā)布
　　How to optimize product release
　　產(chǎn)品類目選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應的關鍵詞，在分類選項中可以看到要選擇的類目。
　　The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
　　產(chǎn)品標題推薦標準為：關鍵詞、品牌、關鍵詞描述、產(chǎn)品型號屬性描述。標題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關；與標題內(nèi)容相關的關鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。

　　The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
　　產(chǎn)品關鍵詞關鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習慣，增加搜索點擊頻率。
　　Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
　　產(chǎn)品主圖上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長寬比為1:1，圖片要清晰，推薦750750，水印大小不超過圖片的20%，產(chǎn)品主體不能被遮擋。
　　Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
　　產(chǎn)品價格填寫價格字段并合理（如機械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴重劣質商品。
　　Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
　　產(chǎn)品數(shù)量如果你的產(chǎn)品質量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。03如何進行后臺數(shù)據(jù)分析1、店鋪的曝光量、點擊量、訪客數(shù)數(shù)據(jù)量的大小關系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量，優(yōu)化標題關鍵詞。
　　If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
　　若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的圖片、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質量以留住客戶并提高轉化率。
　　If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
　　2、商品收錄數(shù)量與平均展示位商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質的信息降低了排名，需要進行調整。04店鋪優(yōu)化建議1.是否做過真實性認證請準備好真實性證明材料，由服務商協(xié)助申請。
　　2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
　　2.產(chǎn)品信息問題相同和重復的圖片會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。
　　2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
　　3.賣家版APP活躍度低優(yōu)化建議：每周至少登錄兩次，建議每天登錄。
　　3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
　　本文由 山東愛采購運營 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.
　　This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.