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山東愛(ài)采購(gòu)對(duì)網(wǎng)絡(luò)推廣有以下重要作用：
Shandong AiGou has the following important roles in online promotion:
增加曝光度：依托百度龐大的流量資源和強(qiáng)大的搜索引擎，商家的產(chǎn)品和企業(yè)信息能在百度搜索、百度 APP、百度小程序、愛(ài)采購(gòu)官網(wǎng)、愛(ài)采購(gòu)買(mǎi)家版 APP 等多端展示。這使得企業(yè)能夠獲得大量的展示機(jī)會(huì)，讓更多潛在客戶(hù)能夠發(fā)現(xiàn)企業(yè)的產(chǎn)品和服務(wù)，從而擴(kuò)大企業(yè)的影響力和知名度。例如，泰安神牛農(nóng)業(yè)科技有限公司通過(guò)愛(ài)采購(gòu)，30 日內(nèi)點(diǎn)擊量高達(dá) 3 萬(wàn)多，展現(xiàn)量達(dá) 8 萬(wàn)多。
Increase exposure: With the huge traffic resources and powerful search engine of Baidu, merchants' products and enterprise information can be displayed on multiple platforms such as Baidu Search, Baidu APP, Baidu Mini Program, AiGou official website, AiGou buyer version APP, etc. This enables companies to obtain a large number of display opportunities, allowing more potential customers to discover the company's products and services, thereby expanding the company's influence and visibility. For example, Tai'an Shenniu Agricultural Technology Co., Ltd. achieved over 30000 clicks and more than 80000 views within 30 days through Love Procurement.
精準(zhǔn)流量獲取：作為 B2B 垂直搜索引擎，愛(ài)采購(gòu)能夠根據(jù)用戶(hù)的搜索關(guān)鍵詞和采購(gòu)需求，精準(zhǔn)地匹配和推送相關(guān)的商家信息和產(chǎn)品。這意味著企業(yè)獲得的流量大多是對(duì)其產(chǎn)品或服務(wù)有潛在興趣的精準(zhǔn)客戶(hù)，提高了流量的質(zhì)量和轉(zhuǎn)化率。比如企業(yè)銷(xiāo)售某種工業(yè)設(shè)備，當(dāng)采購(gòu)商在百度愛(ài)采購(gòu)上搜索相關(guān)設(shè)備關(guān)鍵詞時(shí)，企業(yè)的產(chǎn)品信息就有可能精準(zhǔn)展示在采購(gòu)商面前。
Accurate traffic acquisition: As a B2B vertical search engine, AiGou can accurately match and push relevant merchant information and products based on users' search keywords and purchasing needs. This means that the traffic obtained by enterprises is mostly targeted customers who have potential interest in their products or services, which improves the quality and conversion rate of traffic. For example, when a company sells a certain industrial equipment, when the purchaser searches for relevant equipment keywords on Baidu AiGou, the company's product information may be accurately displayed in front of the purchaser.
提升品牌形象：企業(yè)在愛(ài)采購(gòu)平臺(tái)上擁有專(zhuān)屬的品牌名片和展示頁(yè)面，通過(guò)企業(yè)認(rèn)證等方式，能夠展現(xiàn)出更權(quán)威、更專(zhuān)業(yè)的形象，增強(qiáng)買(mǎi)家的信任度。同時(shí)，豐富的展示形式如全景圖片、視頻等，可以讓采購(gòu)商更全面、深入地了解企業(yè)的產(chǎn)品和生產(chǎn)實(shí)力，進(jìn)一步提升品牌的美譽(yù)度和吸引力。
Enhance brand image: Enterprises have exclusive brand business cards and display pages on the Love Procurement platform. Through enterprise certification and other methods, they can present a more authoritative and professional image, enhancing buyer trust. At the same time, rich display forms such as panoramic pictures, videos, etc. can allow buyers to have a more comprehensive and in-depth understanding of the company's products and production strength, further enhancing the brand's reputation and attractiveness.
促進(jìn)交易達(dá)成：愛(ài)采購(gòu)為買(mǎi)賣(mài)雙方提供了多種詢(xún)盤(pán)溝通方式，如詢(xún)盤(pán)線索分發(fā)、電話、IM 等，方便雙方進(jìn)行及時(shí)有效的溝通和交流。平臺(tái)還提供了安全便捷的交易能力，幫助企業(yè)更好地與買(mǎi)家建立聯(lián)系，了解買(mǎi)家需求，促成采購(gòu)訂單的簽訂，實(shí)現(xiàn)流量變現(xiàn)，提高企業(yè)的銷(xiāo)售額和利潤(rùn)。例如，一些企業(yè)加入愛(ài)采購(gòu)后累計(jì)獲得了大量詢(xún)盤(pán)，許多客戶(hù)直接打電話咨詢(xún)，線上訂單占比大幅提高。
Facilitating transaction completion: Love Procurement provides multiple inquiry communication methods for both buyers and sellers, such as distributing inquiry leads, phone calls, instant messaging, etc., facilitating timely and effective communication and exchange between both parties. The platform also provides secure and convenient transaction capabilities, helping businesses better connect with buyers, understand their needs, facilitate the signing of purchase orders, realize traffic monetization, and increase their sales and profits. For example, some companies have accumulated a large number of inquiries after joining Love Procurement, and many customers have directly called to inquire, resulting in a significant increase in the proportion of online orders.
提供數(shù)據(jù)分析支持：借助愛(ài)采購(gòu)平臺(tái)提供的數(shù)據(jù)分析工具，企業(yè)可以深入剖析采購(gòu)商的地域分布、采購(gòu)偏好、采購(gòu)頻率等關(guān)鍵信息，從而更好地了解市場(chǎng)需求和客戶(hù)行為，為企業(yè)的產(chǎn)品研發(fā)、市場(chǎng)推廣、營(yíng)銷(xiāo)策略調(diào)整等提供數(shù)據(jù)支持，幫助企業(yè)更精準(zhǔn)地開(kāi)展網(wǎng)絡(luò)推廣和運(yùn)營(yíng)活動(dòng)。
Providing data analysis support: With the help of the data analysis tools provided by the Love Procurement Platform, enterprises can deeply analyze key information such as the geographical distribution, procurement preferences, and procurement frequency of buyers, in order to better understand market demand and customer behavior, provide data support for product development, market promotion, marketing strategy adjustment, etc., and help enterprises carry out network promotion and operation activities more accurately.

拓展銷(xiāo)售渠道：通過(guò)愛(ài)采購(gòu)平臺(tái)，山東的企業(yè)可以打破地域限制，將產(chǎn)品和服務(wù)推廣到全國(guó)乃至全球市場(chǎng)，接觸到更多的潛在買(mǎi)家，拓展企業(yè)的銷(xiāo)售渠道和市場(chǎng)空間，為企業(yè)的業(yè)務(wù)增長(zhǎng)創(chuàng)造更多機(jī)會(huì)。像一些山東的特色農(nóng)產(chǎn)品企業(yè)，通過(guò)愛(ài)采購(gòu)將產(chǎn)品銷(xiāo)售到了全國(guó)各地。
Expanding sales channels: Through the Love Procurement platform, enterprises in Shandong can break geographical limitations, promote products and services to the national and even global markets, reach more potential buyers, expand their sales channels and market space, and create more opportunities for business growth. Like some characteristic agricultural product enterprises in Shandong, they have sold their products to various parts of the country through Love Procurement.

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