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產(chǎn)品的運營工作都是圍繞著目標(biāo)人群的需求開展的，所以，產(chǎn)品定位越是明確和具體，越容易匹配目標(biāo)人群的社會特征，消費特征，越容易直擊他們的需求，也容易找到前期的最核心的種子用戶。
The operation of products is carried out around the needs of the target audience, so the clearer and more specific the product positioning, the easier it is to match the social and consumption characteristics of the target audience, the easier it is to directly target their needs, and it is also easy to find the most core seed users in the early stage.
產(chǎn)品定位，很多時候我們都喜歡舉成功的例子，我舉一個在財報上目前相對不成功的例子——錘子手機，老羅和他的錘子手機在初期瞄準(zhǔn)的人群是他的粉絲，那些對老羅的演講視頻和書籍有過了解，認(rèn)可他剛正不阿，不為五斗米折腰的價值觀的人，老羅強調(diào)“工匠精神”對的起錘子手機3000+的價格，樹立“高標(biāo)準(zhǔn)且不貴”的品牌價值。在那個時候真正購買的人也都是認(rèn)可老羅情懷的人群。

Product positioning, many times we like to give successful examples. Let me give you an example that is currently relatively unsuccessful in financial reports - Hammer Phone. In the early stages, Lao Luo and his Hammer Phone targeted his fans. Those who had an understanding of Lao Luo's speech videos and books recognized his values of being upright and not bowing down to five bushels of rice. Lao Luo emphasized the "craftsman spirit" and set a brand value of "high standard and not expensive" for Hammer Phone at a price of over 3000 yuan. At that time, the real buyers were also those who recognized Lao Luo's feelings.
了解用戶，老羅是資深“果粉“，他深知自己的錘子手機屏幕和蘋果有同樣的問題，受碰撞容易碎，通過調(diào)查發(fā)現(xiàn)，每年用戶花在屏幕修復(fù)上的金額不少，換一個屏幕的金額幾乎要占手機整個價格的三分之一了。老羅開先河推出”碎屏險“，來提供用戶超預(yù)期的服務(wù)。
Understanding users, Lao Luo is a senior "Apple fan" who is well aware that his Hammer phone screen has the same problem as Apple's, easily shattered by collisions. Through investigation, it was found that users spend a considerable amount of money on screen repairs every year, and the cost of replacing a screen accounts for almost one-third of the entire price of the phone. Lao Luo pioneered the "Broken Screen Insurance" to provide users with services that exceed expectations.
運營過程中，我們需要大量的數(shù)據(jù)反饋和分析來保證我的產(chǎn)品是直擊用戶需求的，數(shù)據(jù)能客觀的呈現(xiàn)出用戶的真實使用情況，根據(jù)分析我們進行調(diào)整和優(yōu)化。
In the process of operation, we need a large amount of data feedback and analysis to ensure that my product meets the needs of users, and the data can objectively present the real usage situation of users. Based on the analysis, we make adjustments and optimizations.