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　　網站優化是對網站的各個部分進行整合，對網站中不利于優化的部分進行優化，使網站更符合搜索用戶的體驗，更適合搜索引擎的算法規則，避免因違反算法而被搜索引擎擊中。以下是網站優化的一些基本技術。
　　Website optimization is the integration of various parts of a website, optimizing the parts that are not conducive to optimization, making the website more in line with the experience of search users, more suitable for the algorithm rules of search engines, and avoiding being hit by search engines due to algorithm violations. Here are some basic techniques for website optimization.
　　網站優化的4個基本技巧
　　4 Basic Techniques for Website Optimization
　　1、關鍵詞選擇
　　1. Keyword selection
　　首先，在選擇關鍵詞之前，我們必須首先對行業進行分析，并在選擇關鍵詞時注意幾個關鍵點：
　　Firstly, before selecting keywords, we must analyze the industry and pay attention to several key points when choosing keywords:

　　（1） 關鍵詞競爭是否激烈。
　　(1) Is the competition for keywords fierce.
　　（2） 關鍵詞索引很高嗎。
　　(2) Is the keyword index high.
　?。?） 這個行業有地域需求嗎。
　　(3) Does this industry have regional demand.
　　（4） 這個網站是一個公司網站還是一個平臺。
　　(4) Is this website a company website or a platform.
　　一般來說，對于一個剛起步的新網站，我們選擇的行業關鍵詞不要太有競爭力（前幾頁獨立網站不要太多），指數也不要太高（最好不要超過200）。索引越高，相關頁面越多，內容資源也就越豐富。要想從這些頁面中脫穎而出，優化相對困難且耗時，因此我們在早期階段不選擇這種類型的詞匯。
　　Generally speaking, for a new website that is just starting out, the industry keywords we choose should not be too competitive (there should not be too many independent websites on the first few pages), and the index should not be too high (preferably not exceeding 200). The higher the index, the more related pages, and the richer the content resources. To stand out from these pages, optimization is relatively difficult and time-consuming, so we do not choose this type of vocabulary in the early stages.
　　“我們還需要考慮行業中是否存在區域需求。如果存在強烈的區域需求，我們的用詞應該基于區域術語，比如搬家公司。你不能去其他公司幫你搬家，對吧？搬家基本上是本地需求，所以在選擇關鍵詞時，你應該添加區域?！?。如“重慶搬家公司”和“成都搬家公司”。
　　We also need to consider whether there is regional demand in the industry. If there is a strong regional demand, our wording should be based on regional terminology, such as moving companies. You cannot go to other companies to help you move, right? Moving is basically a local demand, so when choosing keywords, you should add regions. "Examples include" Chongqing moving company "and" Chengdu moving company.
　　同時，如果網站是一個基于平臺的網站，我們在選詞時應該以長尾詞為重點，使用大量的長尾詞來獲取流量，而不是僅僅依靠主頁上的幾個詞。這樣的交通量是遠遠不夠的。
　　Meanwhile, if the website is platform based, we should focus on long tail keywords when selecting keywords, using a large number of long tail keywords to generate traffic, rather than relying solely on a few keywords on the homepage. This kind of traffic volume is far from enough.
　　2、網站結構處理
　　2. Website structure processing
　　在網站基礎優化中，網站的結構是基礎的基礎，但也是優化的核心重點之一。
　　In website basic optimization, the structure of the website is the fundamental basis, but it is also one of the core focuses of optimization.
　　我們優化的大多數網站都是企業網站，我們知道典型的企業網站通常由以下頁面組成：網站主頁、公司簡介、公司概況、新聞、聯系我們、服務項目和其他頁面。這些是企業網站所必需的頁面，所以我們最好把這些頁面拿出來，url結構應該盡可能簡單。
　　Most of the websites we optimize are corporate websites, and we know that a typical corporate website typically consists of the following pages: website homepage, company profile, company overview, news, contact us, service offerings, and other pages. These are the necessary pages for enterprise websites, so it's best to take them out and keep the URL structure as simple as possible.
　　通常，我們使用三層URL結構，如www.xxx.com/123/123.html。如果URL級別太深，則意味著文件的目錄也很深。文件目錄越深，蜘蛛爬行的時間就越長，爬行的難度就越大。因此，級別越短越好。三層結構具有目錄表分類，便于蜘蛛識別內容，因此三層URL風格的網站更有利于優化。
　　Usually, we use a three-tier URL structure, such as www.xxx.com/123/123. html. If the URL level is too deep, it means that the directory of the file is also very deep. The deeper the file directory, the longer the spider crawls, and the greater the difficulty of crawling. Therefore, the shorter the level, the better. The three-tier structure has directory table classification, which facilitates spider recognition of content, making websites with three-tier URL styles more conducive to optimization.
　　當我們處理網站結構時，除了建立和改進頁面外，我們還應該注意上面提到的URL的處理。
　　When dealing with website structure, in addition to building and improving pages, we should also pay attention to the handling of URLs mentioned above.
　　3、網站內鏈優化
　　3. Website internal link optimization
　　“我們一直在談論內鏈優化，但很多人沒有注意到。內鏈在引導網站權重方面發揮著重要作用。內鏈可以平衡網站的權重，拓寬網站的動力，對提高整個網站的權重非常有幫助”。
　　We have been talking about internal link optimization, but many people have not noticed. Internal links play an important role in guiding website weight. Internal links can balance website weight, broaden website motivation, and be very helpful in improving the overall website weight.
　　在制作內鏈時，我們需要注意以下幾點：
　　When making an internal chain, we need to pay attention to the following points:
　?。?） “由于內部鏈接是內部的，它們一定無法連接到其他網站。偶爾也有可能連接一兩次。但是，如果你經常鏈接到其他網站，權重會減少更多，這種類型的鏈接就不再被稱為內部鏈接了”。
　　(1) Since internal links are internal, they must not be able to connect to other websites. Occasionally, it is also possible to connect once or twice. However, if you frequently link to other websites, the weight will decrease even more, and this type of link is no longer called an internal link.
　?。?） 我們可以通過使用一些未包含的頁面，使用內部鏈來驅動未包含的網頁，這可以提高網站上包含的頁面數量。
　　(2) We can increase the number of pages included on the website by using internal links to drive the pages that are not included.
　?。?） “我們的內鏈設置應該與用戶體驗一致，設置之前頁面之間的相關性應該很高。如果鏈接頁面和錨文本的含義相關性很差，那么內鏈實際上是相當垃圾的，所以我們只能在相關性高的情況下設置”。
　　(3) Our internal linking settings should be consistent with user experience, and the correlation between pages before setting should be high. If the meaning correlation between linked pages and anchor text is poor, then internal linking is actually quite junk, so we can only set it when the correlation is high.
　　（4） 每個頁面上的文章數量是有限的，我們設置的內部鏈接數量自然應該受到控制。我們不應該設定太多。如果整個頁面都充斥著內部鏈接，這會使整篇文章看起來非常不協調，同時也非常不符合用戶的體驗。如果任何一個詞都是鏈接，這是非常不可取的，也可能違反算法，導致過度優化并受到懲罰。因此，我們應該有一定的限度。一般來說，每150個內鏈中有一個是合適的。
　　(4) The number of articles on each page is limited, so the number of internal links we set should naturally be controlled. We shouldn't set too many. If the entire page is filled with internal links, it will make the entire article look very uncoordinated and not in line with the user experience. If any word is a link, it is highly undesirable and may violate the algorithm, leading to over optimization and punishment. Therefore, we should have certain limits. Generally speaking, one out of every 150 internal chains is suitable.
　　（5） 許多人可能會再次產生誤解，認為在內容頁面上添加主頁反向鏈接并沒有真正的用處，而且有過度優化的嫌疑?！耙驗槲覀兠總€頁面都有一個網站導航，導航上已經有主頁鏈接了，所以沒有必要在內容頁面上添加主頁鏈接”。
　　(5) Many people may misunderstand again, thinking that adding homepage backlinks on content pages is not really useful and has the suspicion of over optimization. Because we have a website navigation on each page, and there is already a homepage link on the navigation, there is no need to add a homepage link on the content page.
　　4、網站代碼的基本調整
　　4. Basic adjustments to website code
　　調整網站代碼的主要目的是簡化網頁代碼，使蜘蛛能夠快速抓取網頁，識別我們在網頁代碼中設置的一些東西，并編譯和引導蜘蛛識別相關信息。
　　The main purpose of adjusting website code is to simplify web page code, enabling spiders to quickly crawl web pages, recognize some of the things we set in the web page code, and compile and guide spiders to recognize relevant information.
　　（1） 在代碼調整中要做的主要事情是刪除不必要的空行和空格，并刪除無用的注釋代碼。如果你發現一些帶有#符號的鏈接，并且該鏈接很有用，你應該刪除#符號，因為它會干擾蜘蛛爬行。
　　(1) The main thing to do in code tuning is to remove unnecessary blank lines and spaces, and remove useless comment code. If you find some links with the # symbol that are very useful, you should remove the # symbol because it can interfere with spider crawling.
　?。?） 同時，對于圖像的img標簽，我們應該添加alt=“This is a picture”，這是圖像的屬性，這是對圖像的文本描述，使蜘蛛能夠快速理解圖像信息。
　　(2) At the same time, for the img label of the image, we should add alt="This is a picture", which is an attribute of the image and a textual description of the image, so that spiders can quickly understand the image information.
　　（3） 在網站代碼中設置nofollow設置，這是為了屏蔽一些無意義頁面的左側權重。當spider抓取這些頁面并發現存在nofollow設置時，權重不會轉移。
　　(3) Set the nofollow setting in website code to block the weight on the left side of some meaningless pages. When spiders crawl these pages and discover the existence of nofollow settings, the weight will not be transferred.
　　除了上述內容，我們還需要注意設置robots文件，調整蜘蛛可以爬行的頁面，以及節省蜘蛛資源。第二個是網站地圖的設置，以及404、死鏈接和其他事情的處理。然而，這些事情都是瑣碎的事情。在完成上述四個要點后，它們將在未來的網站優化中發揮作用。
　　In addition to the above content, we also need to pay attention to setting up robots files, adjusting the pages that spiders can crawl, and saving spider resources. The second is the setting of the website map, as well as the handling of 404, dead links, and other issues. However, these things are all trivial matters. After completing the above four points, they will play a role in future website optimization.
　　以上是對“網站優化的基本技巧”的解釋，希望對大家有所幫助。請注意干貨更新。
　　The above is an explanation of the basic skills of website optimization, hoping to be helpful to everyone. Please pay attention to the updates of the dry goods.
　　本文由 山東網站優化 友情奉獻.更多有關的知識請點擊 http://www.028hsys.com/ 真誠的態度.為您提供為全面的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待.
　　This article is dedicated by Shandong website optimization friendship For more related knowledge, please click http://www.028hsys.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned